The original Air Jordan One was an eclectic mix of other Nike basketball shoes

New Jordan 33” The year was 1985 and a historic partnership was formed between the greatest basketball player of all time and arguably the greatest sports marketing company with the release of the Air Jordan I in the simple colorways of the Bulls home and away: white/black/red and b/r the NBA fined MJ for not having enough white on his shoes and of course Nike stepped up to pay his fines gaining valuable media exposure in the process The original Air Jordan One was an eclectic mix of other Nike basketball shoes: Nike Dunk, Terminator and Air Force 1 and what helped to set it apart in terms of leading edge sports marketing and branding was the classic ‘Jordan Wings’ logo which reminds you of flight and Mike soaring to the rim. The AJI is a simple, timeless shoe

New Jordan Releases 2019