“Jordan Downs New Apartments” In 1986 Michael won the slam dunk contest of the NBA and requested that he be allowed to have more of a say in the designing of his line. Because of this he chose to use lighter materials and go with a three-quarter cut shoe height. With the shoe taking on different looks and being made with different materials than the standard line the Air Jordan sales increased significantly. With Michael playing a large part in the design of the line he was able to put many of his own thoughts into how the product came out.
