This was the turning point of Nike as sales sky rocketed

Jordan 11 New Release 2019

You would think that with its huge exposure they would sell off like nothing but with their steep prices the sales hadn’t been all that good and Jordan was looking on leaving the deal. This was until Hatfield stepped in and sat down Michael to have a one on one discussion on where he would like to see the design and company go. This was after the Air Jordan II’s had been released and during the planning of the Air Jordan III’s. With the help of Michaels input on the new Jordan III’s he made them lighter and with better materials which could be sold at a cheaper price. This was the turning point of Nike as sales sky rocketed.” Jordan Old Love New Love