” Air Jordan Retro 13 Chinese New Year ” This shoe was also front and center during the Spike Lee and Michael Jordan commercials that were extremely popular at the time. The same commercials that featured Lee as Mars Blackman insisting that “it’s got to be the shoes”! These ads were quite effective in the marketing of the Air Jordan IV. In fact, a pair of Jordan IV’s was featured in Lee’s movie “Do The Right Thing”.
” Jordan 1 New Release 2019 ” Tinker Hatfield, fresh off of designing the Jordan III, was tasked to design the Jordan IV. All he did was design another masterpiece. The newest design concept that Hatfield used on the IV was placing straps on the side of the shoe for increased ankle support. As a result, it was virtually impossible for Michael to sprain his ankle. The other design element that had never been seen before was the texturing of the midsole that gave the appearance of black speckled cement. Michael Jordan continued to dominate the NBA while wearing the Jordan IV. That year MJ won another scoring title averaging 32.5 points a game. He also made an appearance in the All-Star game and was named First Team NBA and All Defense.