saw a huge social shift in how people viewed footwear and basketball

Jordan Peele New Movie Trailer” ¬†saw a huge social shift in how people viewed footwear and basketball. No longer were sports shoes such as basketball shoes confined to the basketball court but rather became iconic style apparel. Every boy and every man wanted them and they are reputed as being responsible for the rising number of grooms who demanded they be allowed to wear their basketball shoes with their tuxedo. It was not only society that fell to the Air Jordan seduction but Nike was thrust from sport shoes manufacturer to lifestyle brand almost overnight.

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