“Jordan Ones New Release” The Jordan I changed sports footwear forever and began what would become a multi-million dollar corporation. Designed by Peter Moore, the Air Jordan I radically changed basketball shoe design when it incorporated a see through heel. The vibrant red and black color way was highly controversial because the current basketball rules had all team members required to wear standard basketball footwear. Michael Jordan was fined $5000 every time he wore the new shoes during a game. This only served to excite the public’s appetite more and when the Jordan’s were release for public sale in 1985, they sold out almost immediately.
