“The New Jordan Ones” It was in the early 80s when all the other companies had signed up contracts with famous basketball stars of that time that Nike took a crucial decision of investing money on a then Rookie of the red bulls team – Michael Jordan. The first ever Jordans were designed by Peter Moore and the design did all the publicity for the product that was needed. It stirred up a controversy for Moore did not know that only white sneakers were allowed in the game. In spite of the rules, Jordan wore them after paying heavy fines.
