” The New Jordan Shoes ” Air Jordan are a type of shoe made by Jordan brand, a sub-division of Nike, which were created for and endorsed by Michael Jordan. The first Air Jordans were released in 1984 and there has been a new shoe released every year since then, even continuing after Michael Jordan retired from professional basketball. The first Air Jordans were called Air Jordan I, and every year the number increases by one. The final Air Jordans will be XXIII or XX3, in honor of his jersey number. The convention for basketball shoes in 1984 was to be all-white, but the first Air Jordans were black and red, which drew a lot of attention to the shoes, and helped make the Air Jordan name famous.